Logo & brand identity · 4 options
The logo's geometry follows the real timing rules of International Morse: the dot is one unit, the gap is one unit, and the dash is three units long. The proportions are taken from the code itself, not chosen by eye. The dot diameter matches the wordmark's x-height, so the mark and the name fit together exactly. The red dot also takes the place of the dot on the "i" in the name.
The refined version is a real contour survey instead of neatly scaled copies of one shape. The rings are closed and irregular, and they bunch tight on the east face, the steep side where the climb is fastest. That steep face reads as an arrow pointing up and to the right. The summit is marked with the red trig triangle that real survey maps use.
The first sketch was rebuilt on a single stripe-width grid. The A frame, the gap, the amber chevron and the space below it are all exactly one stripe thick and run parallel. It's built the way real rank insignia are cut, which is why it now reads as one engineered object instead of two shapes stacked together. The stripe count can change, so the mark becomes a rank system for the company's offers.
Every engineer has drawn this symbol: the triangle that means "amplifier" on a circuit diagram. Stand it upright and it becomes an A. In Ampliartec's mark, a small triangle is cut inside the letter, and that's the signal going in. A larger triangle sits above it, separated from the body, and that's the signal coming out, amplified. Clients bring their existing operations, and Ampliartec returns them at greater power. The name says ampli, and the mark draws it.
The counter of the A is the client as they are today: legacy systems, paper processes, a weak signal.
The body is Ampliartec: products and services, engineered at clean 60° angles. It is the part that does the work.
The same shape comes out larger, at 1.7× gain, and is detached and lifted. That's transformation, made visible.